i'll try this from a woman's perspective. recall i w*rked with a lot of men in my field, all my life, so i have been directly exposed to a lot of guys' thinking, as "one of the guys", so to speak.
Do men actually notice a woman's make up (purple vs brown eye shadows, for example) or earrings (stud vs dangly)? Or whether her eyebrows are waxed?
i doubt guys notice the details at this level. i think it is the overall effect that gets noticed.
personally, i did not "go girly" while in my career. it just didn't fit there. but when i was hosting VIP visitors or doing a big briefing, and was dressed to the nines with <gulp> legs showing, ALL my guy friends took very special notice. Some of course said things like "we didn't know you were a girl". They paid.
now that i'm FIREd, i go girly. and it is VERY noticed. so do the extras, ladies.
but don't be consistent every day. the change gets the most notice.
A follow-up question for men: Do you think women in general look better 1) without make up, 2) with light make up, or 3) with lots of make up?
I'm gonna answer this anyway, based on comments my guy friends had made about women we saw on a daily basis, over the years.
LOTS is definitely a no-no. Big league turn off and evoked the most negative comments.
Most guys seem to like light to medium makeup to enhance.
No makeup is also popular, but my observation was the guys liked the "au natural" look only on ladies like me who have darker hair and lashes etc.