Not sure if this was discussed on this thread before. What about ATSC 3.0, aka NextGen TV?
I came across a youtube video yesterday where "The Antenna Man" (that's what he goes by) was reviewing a NextGen TV receiver. Seems the tech is still new and a bit costly at the moment. But what stood out to me in the video is better OTA reception.
Really not going anywhere.
There is the potential to broadcast in 4K with HDR.
But the broadcast networks don't seem interested in sending such high quality transmissions to the local stations to be broadcast.
Local stations aren't as lucrative as they used to be.
The backers of ATSC 3.0 are struggling and recently asked FCC to mandate tuners and other equipment, so that there would be more TVs capable of getting broadcasts in ATSC 3.0.
Instead TV manufacturers are concentrating on installing built-in streaming apps.
They also tried to get smart phone makers to add ATSC 3.0 chipset to phones. That didn't happen either.
They had all kinds of grandiose plans, like mobile TVs which would let you watch while on the go and ad targeting tech, which might require using an Internet connection.
But if people have Internet connections, they can just get a streaming service.
The broadcast networks also put their shows on services like Hulu and Paramount + so you can stream them the next day, don't even need a DVR.
The HDTV transition 20 years ago worked because there were mandates for tuners and also there were cheap adapters so you could connect old TVs to new digital signals.
Also with the advent of HDTVs, sporting events, especially NFL football, got a to of people to upgrade.
Now, if you get any sports in 4K it's far more likely to be on streaming or cable systems dedicating special channels. Very unlikely they will ever broadcast in 4K.
The networks shoot the Super Bowl and produce 4K signals, either with 4K cameras or with HD cameras and they upscale the signal. But they never distribute it to local stations for broadcast.
ATSC 3.0 is already dead unless they prove otherwise.