Well, the guys who produce the stat point out that is merely *an* interpretation of inflation, and that any individuals direct correlation to it is more coincidental than anything. Theres plenty of correspondence and reports available online around the discussions of the crafting and adjustment of the CPI. A whole lot of it is summarized by saying "This would be good, but we cant do it because it'd be unaffordable". Swell.
Investment wise, I dont think theres a way to play inaccuracies or tracking error to your advantage, other than fully understanding that CPI indexed products do not necessarily "protect" you from inflation, nor do they necessarily produce a so-called "real" rate of return. About the only way you could "play" this is on the spending side. Avoid buying or infrequently buy things that go up in price, and keep basket/vendor substituting yourself as long as humanly possible. Then inflation would have practically no effect on you. Buy a cheap house in a cheap neighborhood, ride a bike for transportation, heat with wood, eat primarily beans, rice and pasta bought in bulk.
While some retailers and some products create pricing opportunities, many of those retailers (like walmart) have special versions of products made for them that are inferior to the same goods sold at other stores. So you're getting what you pay for. David Faber did a piece for CNBC called "The age of walmart". You might find the video on the web somewhere, catch a rerun, or read a synopsis. Its basically in part about a small business that sells their product through walmart, and how their product quality, size, features and labor are continuously nibbled at over a period of a little over a year. They looked very triumphant at becoming a walmart supplier. By the end they looked beaten. A readily available alternative is this:
The Man Who Said No to Wal-Mart
Basket substitutions and hedonic adjustments just lose me. That I'd start buying chicken instead of beef because beef was too expensive isnt a measure of inflation, its a measure of inflations effects. While tv's and cars and computers have "gotten better", the average joe 20 years ago didnt own a computer, cell phone, pda, ipod, and drove a mundane american car home to watch his 17" tv set. So while some products are cheaper per inch/hp/whatever, there are more of them you more or less "need" to own to be part of the regular population. The TV I've wanted to own for the last 15 years always costs a couple of grand, and the computer I've wanted to own for the last 10 has always cost around a thousand. The most recent iterations are most certainly better, but I still had to buy them and that transaction looks the same as the ones I made 15 years ago. There is no special place to annotate that I got a superior product for the money that I paid to maintain a standard of living against my peers.
So its not so much the quality or content of the measure as figuring out how much like you the measured "person" is, then deciding how much normalization you can stomach.
Just pay attention when folks like the Bobsey Twins come by and tell you that if you buy TIPS that you can eat your principal and interest for 40 years, die on schedule, and never worry about inflation or market volatility. Probably not so. But if you like rice, beans and splitting firewood...maybe it'd be a good deal for you.